Colette3010's Blog

Week 9 – Customer Relationship Management

This week’s task required me to generate a list of 12 key phrases, using Google, which best describes the e-commerce business, Easyjet. I started by using the website http://www.google.co.uk/sktool/#, this website initially helped me to determine which key phrases were best suited to easyjet and whether or not Google recognised them as being in their top 10 list, sponsored links or not at all. The screen shot below shows that I have entered easyjet.com as the website and in the key phrases or words box I have typed cheap airlines UK.

From this the following results were shown. By clicking on the blue link titled cheap airlines UK, the user is automatically taken to the Google page below. Taking into consideration at this moment, easyjet’s competitors, ryanair are a close second to easyjets first place spot at this particular time. This is heartening to see as in previous researches ryanair were usually placed before easyjet. “Cheap airlines UK” is most certainly a key phrase which I plan to use.

As we are now suffering in the winter weather I thought that a key phrase such as “winter seats” or “winter flights” would be appropriate for someone looking to get away for a winter break. By typing this into the Google keyword tool, I was not returned phrases which related to this search, however, it did recognise the search winter seats for particular flights during this season, therefore I have decided to use the phrase “Winter Flights to Europe”, and when the user clicks on the link they will be taken to easyjet’s website where they could book their winter break hassle free. The link which appeared for this search was a sponsored link.

Following this search, I continued to investigate via the “Google Insights for Search” tool. I chose 4 random key phrases which I thought most users would consider when looking for an airline that could provide them with a cheap flight. The 4 phrases which I used were, “low cost airlines UK”, “cheap flights to Europe”, “budget flights”, and “UK cheap flights”. I did a UK based search and each key phrase is separated into a regional interest. Overall, “UK Cheap Flights” is the most popular key phrase used in all regions. Notice it is the green line shown below.

Rather than using only Google, to search for key words and phrases I went on a hunt searching for various other websites related to finding keywords which would help me find words related to easyjet.  From the 2 websites which I used, the first is, http://freekeywords.wordtracker.com/ and the second is http://www.keywordspy.co.uk/.  Both these websites distributed different keywords which helped to improve my own ideas.

The following table shows the list of 12 keywords/phrases which I have chosen as I feel these are the best keywords best to describe my e-commerce site, easyjet.

KEY: Sponsored Link/Unsponsored Link