Colette3010's Blog

Week 3 E-Business Infrastructure

Easyjet’s major competitor is the Irish airline, Ryanaire. It was once Europe’s largest low cost airline until Easyjet bought Go Fly in 2002. Ryanair then proceeded to buy a small firm, “Buzz”, in early 2003. There is a great debate as to which airline is the largest as both have similar routes, however, easyjet carry more passengers yet Ryanair is worth three times the stock market value of Easyjet. Another competitor for Easyjet is Ryanair’s fellow Irish airline, Aerlingus. Aerlingus are rapidly becoming a low cost airline. They fly very similar, but not as many routes as easyjet. Yet on the other hand Aerlingus fly long-haul to North America.

The graph below shows the percentage of global internet users who visit easyjet, aerlingus and ryanair within the past month. According to this graph, Ryanair have more visitors to their site than easyjet has.

Although easyjet may not have as many visitors to their site the following graph shows that ryanair have a high number of people visiting their page and leaving again. Easyjet and aerlingus have relatively few people doing this compared to ryanair.

Steps to Booking Online

Step1: Type http://www.easyjet.com into your address bar.
Step2: From the drop down menus select your departure airport and destination.
Step3: From the drop down menus choose the dates which you wish to fly out and return. You can also tick a box as to whether your dates are flexible, i.e if you can fly on another date.
Step4: Choose how many adults, children or infants will be travelling and click on show flights.
Step5: Select the outbound and inbound flights you require. Click next step.
Step6: Your flight itinery is shown and options of speedy boarding, hold baggage, insurance can all be added to the cost of your flight. Your total cost will be shown at the bottom and you should select next step.
Step7: Customers can now book hotels or rent a car. If you do not wish to do so, you may proceed. Frequent customers can log in and new customers can continue without logging in.
Step8: The customer is now required to enter their email address and choose a password. Their contact details must be given along with the passengers name and the cardholders details. Book now.
Step9: Now go to your emails and print out your itinery and take this with you to the airport to confirm their booking. Easyjet is a ticketless airline.

Easyjet is a very marketable airline and everyone knows who they are. New channels are being used more and more and digital television is one that easyjet could take advantage of. They could have their own live page advertising their flights and hotels/carhire on teletext travel. Customers could press the red button on their remote which could then take them to their website on the tv. Easyjet however would have to consider some strategic choices. Will they hire new staff so as customers can ring and make a payment or will they let it out to teletext and save money by not recruiting. On the other hand they could consider customer being able to pay via their tv? Easyjet have many routes which they can take to increase their income.

www.easyjet.com
www.ryanair.com
www.aerlingus.com
www.alexa.com